Link Emperor Blog

Press Releases & Panda 4.0

June 03, 2014

Emperors!

Barry Schwartz recently published a story called "Press Release Sites See Huge Drop In Google Ranking After Panda 4.0" at

http://www.seroundtable.com/google-panda-4-press-releases-18631.html.

Being the owner of a press release distribution service, I’ve already been contacted a few times about his article.

My opinion? -- Barry is absolutely right.

Press Release Sites did get slapped hard and I believe that they will continue to get slapped even harder. 

However, I want to be very clear that both Barry and I said "Press Release SITES," not "Press Releases."

When he talks about Press Release Sites, he's talking about domains like PRweb.com, BusinessWire.com, PRNewswire.com, and PRLog.com. These are services that sell press release distribution, but have worked to build their own domains into a platform for “gaming” Google.

These Press Release Sites contain no legitimate news, and do no actual reporting.

Yet they were ranking for tons of keywords.

It's very unlikely that anyone ever goes to the homepage of PRweb.com to read through the top stories of the day. Therefore, in my opinion (as well as Google’s), that makes it a Content Farm.

However, Press Releases on actual news websites are still ranking as well as they ever were.

It simply comes down to whether the distribution you’ve purchased is going to real news websites, rather than the Content Farms many marketers have been relying on.

We saw that coming when Matt Cutts tweeted about press releases last year, which is why our goal from the beginning has been to syndicate and distribute Press Releases to the websites of actual news organizations. Websites that run real news stories and have useful homepages that get lots of legitimate traffic. Sites like Yahoo Finance and the biggest ABC, CBS, NBC, and Fox Affiliates in the country. 

Our releases have been unaffected by this update. They’re on the same domains and featured in the same sections as real news.

If your Press Release strategy currently relies on something like PRweb.com, it's time to adapt.

Learn about our distribution at http://pressadvantage.com/distribution

Best Regards,

Kevin Bombino, Founder

Press Release Secrets Webinar

April 29, 2014

Emperors!

In case you missed it, by popular demand, here is the replay of Kevin and Bobby’s Press Release Secrets training webinar.

In it they cover ALL the strategies from the Press Release Secrets emails, including:

  • Launch Jacking and how to make the fastest internet money possible...
  • How to write the best titles so you get WAY more clicks.
  • How to rank a Press Release in Google and make sure it keeps ranking for a LONG time…
  • Managing your reputation online easily with press releases...
  • How to make sure your releases stay safe and play by Google's own rules…
  • AND a little demo of Press Advantage so you can see what our other customers are raving about!
  • and more!

 

Check it out:

Press Advantage Webinar from Link Emperor on Vimeo.

 

We've Added Support for Local Citations on a Target Level!

February 27, 2014

Emperors!

Today we are proud to announce a new feature:

We now offer you the ability to take advantage of local citations for every target in a campaign, on an individual basis.  They used to only work on a campaign basis, and that caused a few conflicts.

This way, even if your business has multiple locations all within the same Link Emperor campaign, we can now build unique citations to each of those specific URLs.

Local citations are absolutely necessary when it comes to ranking for local keyword terms and in Google places.

To learn more, we have a new 3-minute training video that explains everything in detail!  Watch it here.

As always, we love hearing your new ideas for the service and do our best to support feature requests as they come in.  Don't be scared to ask!  In fact, many of our best features have come from customer input.

If you have a suggestion, please email us at support@linkemperor.com

Cheers,

Karson Kraybill

Case Study: The Power of the ParaSite

January 06, 2014

Emperors!

Whether you've been with us for days, weeks or years, you've no doubt heard us singing the praises of ParaSites.

Beyond their obvious social networking benefits, they've become crucial in today's SEO.

In this case study, we show how a Link Emperor user ranked some ParaSites with outstanding results, and illustrate for you the exact settings they used.

Check it out:

 

 

We hijacked the #1 & 2 spots for a big product launch in 6 days :)

December 17, 2013

Emperors!

Do you like proof? hard evidence?

Of course. So do we...

In fact, our customers are always asking for specific examples of how they can get the best results using Link Emperor.

So... a few days ago we decided to do a series of case studies. Prepare yourself, because they shall be awesome.

Here's the first one, performed by one of our account managers, Karson.

It's in PDF format, you can download it here ====> Click Here To Download LE Case Study #1

Let us know what you think!

Suggestions for the next one? Send us an email to support@linkemperor.com.

 

Bobby MacDonald

Co-Founder, LinkEmperor.com